Local Branding, Lead Generation

What is Local Branding? When we talk about branding, it is very easy to come up with brand names like coca cola, nestle, Vaseline and other brands. All these are big brands everyone can identify with. A local brand is a service/product marketed or distributed within a...

Why Borrowed Authority Works

Why borrowed authority works? The truth is that brand authority works. People buy from products that have established a strong brand authority in their fields. Similarly, websites which have been offering certain services or marketing certain products for a while...