Local Branding, Lead Generation

What is Local Branding? When we talk about branding, it is very easy to come up with brand names like coca cola, nestle, Vaseline and other brands. All these are big brands everyone can identify with. A local brand is a service/product marketed or distributed within a...

Why Borrowed Authority Works

Why borrowed authority works? The truth is that brand authority works. People buy from products that have established a strong brand authority in their fields. Similarly, websites which have been offering certain services or marketing certain products for a while...

All Local Businesses Need Email Marketing

More and more local business establishments are using email marketing in their marketing strategies. Why? You wonder. The answer is simple; email marketing works! Obviously deciding what marketing strategy to put your resources into is very important for any business....

Grow your business one email at a time

It’s no secret that email marketing has become the heart and soul of any business who wants to stay in business. Look around you and see how many stores are actually asking you for your email. These businesses know they need to keep their brand in your mind over...